Building an Orientation Team – Part II

Our future is formed by our present creations.

As you recall from my last post, I talked about MOMentum and how my own mother was the leader of my first orientation team. I want us to continue with the trend of what it takes to build an orientation team. This team needs to be in alignment with your focus, culture, mission and delivery. Ultimately, orientation teams build leaders.

You need to have an orientation team that can create a vision and explain that vision to others. I believe every orientation team needs a Public Creations department rather than a Public Relations department. A public relations department outlines what has already occurred and then packages it for delivery. There is a lack of creativity when always doing it this way. Public relations teams are needed but they need some freedom of expression. With a public creations department, something is being built entirely from scratch. Followers then become leaders. After all, you build leaders to replace you. That is what an orientation team is all about. It’s about having a group of people, aligned with your vision, who can create and deliver your vision so you can shift your focus towards a new challenge.

The following are the key steps to building an Orientation Team:

  1. Begin with a strong leader with collaborative skills and innovative thinking.
  2. Ask colleagues to draft their thoughts why they should be selected to the Orientation Team. This creates an internal RFP for positions on the team. It is a fair way to select members.
  3. Allow the team to focus on both short and long-term goals.
  4. Establish a Thought Laboratory for creative and innovating thinking.
  5. Mix members from different divisions and disciplines.
  6. Ask them to take Leadership Profiles and then discuss as a group. This is the foundation to diversity of future succession and perpetuation planning.

No matter how broad-based your company is, we all have a specialization or niche. In many cases we need to create that specialization ourselves. Start by removing the notion that only one person can make up a team. Everyone has a talent that can support the mission. Teamwork is critical regardless if you are leading a team or supporting a team. In business, if people do not know the goals and vision it will be difficult for them to be creative. You must instill a sense of teamwork into all the people of the delivery system. Please do not trap yourselves into thinking the team concept is a new one.

Turn students into teachers, and as leaders, you should turn those you teach into teachers themselves. It’s the circle of life and absolutely necessary for our words and actions to have meaning.

Interact with me on Twitter @AnthonyCGruppo.


Author: Creating Six Degrees

Anthony C. Gruppo, CEO Northeast Region, is responsible for leading all employees, divisions, and operations for Marsh & McLennan Agency – Northeast. Here he is focused on leadership, strategic position, and organizational development. Prior to coming to the Northeast, Anthony led companies in the Southwest, Southeast, and West Coast. Anthony is the author of three books centered on personal and organizational development.

2 thoughts on “Building an Orientation Team – Part II”

  1. Like the Public Creations department vs.Public Relations department reference. Creativity is integral to any successful PR initiative.

  2. Very good blog. If the health care industry and the educational system could utilize these concepts for the over all well being of their patients and for the well being of the student what a beautiful world this would be.

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